Despite the increasing importance of social media for PR decision makers journalists remain most important contact the Viennese PR agency of Cloos + partner. PR asked consultants Austrian PR decision makers, how social media is changing the PR. The most important advance: currently are classic print media like newspaper or magazine, and familiar PR tools, such as press conference and press conference, and especially the classical site high in the favour of the PR driving. In the coming years social are gaining but strong networks. Although the direct contact becomes easier with the stakeholders, the importance of journalists for the PR industry remains high.
The newspaper and the magazine are currently followed the communication channels with the greatest importance from the Internet (including social media). Marker lights are radio and TV. In the coming five years, Internet (including social media) will expire the rank the newspaper and the magazine on media importance. What kind of PR tools use Austrian PR decision makers? Press releases (97%) followed by the classic site (96%) and press conference/press conference (70%). More than half (56%), social used networks.
In assessing the importance of PR-instruments, the picture is similar: it performs the classic website from the press release and the press conference/press conference. Social networks follow only ranked seven. However: In the next five years, social networks will displace the press release of the second rank. 92% of respondents indicate that they will increasingly use online communication (including social media) in the coming years. As the main reason they call high capacity for dialogue”. Virtually all respondents (99%) reject the statement that social media the direct contact to journalists no longer necessarily requires. That fits in well with a different result: 92% agree that journalists remain the main contacts. Although 85% agree that the direct contact with stakeholders has become easier.
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