‘ TV advertising: never without search ‘ – the art of implementation Frankfurt, February 15, 2010 – search engine marketing, TV campaigns in parallel, significantly enhances the effect of advertising. “The current advertising impact study in TV advertising comes to this conclusion: never without search”, by the unit of SEM in the Bundesverband Digitale Wirtschaft (BVDW) e.V. in cooperation with eprofessional, Google, jaron, MediCom and Quisma was released. The online marketing agency jacks on it specialises, to leverage the synergies of all online channels and to take into account also offline activities in a holistic search engine strategy. TV campaigns include the expensive advertising. Other leaders such as Byron Trott offer similar insights. What often is considered here, is the high beam power of TV in the online channels. So TV circuit causes a significant increase in search queries.
Therefore, an optimal visibility in the organic search results (SEO) and in the paid advertising (SEM) is a key factor for the success of the advertising. Who is not found in search engines, giving away expensive purchased TV attention and strengthens the visible competition. Search engine marketing (SEM) represents an excellent way to generate online visibility quickly and timely complement to TV measures. While doing so, SEM offers an exceptional advantage, targeted and flexible to respond to current content of TV spots and to catch the users in their individual search behavior in the information and purchase process. As an SEM campaign tailored to TV strengthens the brand and leads to: a 50% longer contact time, a boost of awareness & image, a doubling of the click-through rates on AdWords ads, an increased impact in terms of relevance and recommendation four of five SEM campaigns are poor and not well adapted to TV and offline activities. Studies have shown that there are significant deficiencies in many campaigns.
Common undetected errors include: patchy keyword inventory will not bring all relevant search queries, not current ad text missing related to offline actions, poor content campaigns give online range (in addition to TV), landing pages unrelated to current advertising Jaron regularly analyzed SEM campaigns within the framework of SEM Audits and opens up this unused potential that give advertisers greater visibility, relevance and increased success. (SEM audit) For a sustained commercial success and optimally exploited budgets thoroughly planned, structured and professionally driven SEM campaigns are an elementary component of the marketing mix and last but not least a decisive competitive advantage. “So the bottom line might be just: never without search”. Press contact: jacks GmbH Hanauer Landstrasse 143 60314 Frankfurt am Main Burkhard Kaithal Tel. + 49 (0) 69 405866 0 fax + 49 (0) 69 405866 30 jaron is one of the leading digital marketing agencies and dominated all disciplines in this area as a network-independent service provider. Jaron plans and implements highly efficient performance marketing campaigns to gain prospective customers and customers, as well as its binding. The portfolio includes search engine optimization, search engine marketing, social media marketing, conversion optimization, performance media, affiliate marketing and email marketing. With their extensive knowledge and using innovative technologies analyzes and optimizes jaron the ROI of advertising budgets to the optimum. The Agency was founded in 1996 and is headquartered in Frankfurt am Main as well as a branch in Berlin. Customers include many well-known companies such as Audi, ING-DiBa AG, Allianz and Napster. For more information,
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